Franchise Federation Australia (FFA) is the peak body representing the collective interests of franchisees throughout Australia.
Our primary objective is to advance those interests by facilitating the procurement of products and services for the benefit of franchisees and the overall system they operate in.
We provide a unified voice for franchisees beyond their respective brand consultation process and advocate fair policy, reasonable regulation and equitable relationships to ensure the sustainability of franchising in Australia.
It was the 90's, and Pizza Hut in Australia was exploring a new era of home delivery. Enter four franchisees. Back then, there was only a handful of franchisees in partnership with the brand. Pizza Hut was in over drive and stores were more profitable than ever before. Especially franchised outlets where these personally vested enterpreneurs had huge visions for their businesses. Things were good. Really good.
Adolescence kicked in for Pizza Hut as a franchisor, finding its feet in the Australian market where franchising was relatively young and innocent. Franchisees were more hands on in their businesses than those in the United States were and the franchisees from down under seemed to have an unprecedented show of passion as underdogs.
Realising the effects of some decisions being made by their franchisor, individual requests from each franchisee in regards to their outlets seemingly fell on deaf ears. Phone calls and discussions followed between these four young businessmen and it became apparent that they were, in fact, all facing the same issues. Seeking the same outcomes, this prompted them to share resources and work together to communicate their concerns with a unified voice.
Naturally, they were united in their cause and they sought various resolutions from their franchisor as a group, as small as it was. They negotiated favorable outcomes on their issues and soon realised the value of collective bargaining in a somewhat David & Goliath relationship. Subsequently, in 1997 after yet another successful campaign of negotiations, these four young pioneers of the pizza industry each drew a cheque to form what was then known as the National Pizza Association or NPA.
As Pizza Hut moved towards to a 100% franchised system in the region (referred to as Project blast), the NPA changed it's name in 2009 to the Australasian Pizza Association (APA) and opened it's doors to Pizza Hut franchisees in New Zealand.
After almost two decades as the peak representative body for Pizza Hut franchisees, and as a result of numerous franchisee requests from other brands, the APA made the decision to open yet another door to include franchisees from all industries. Franchisees from around the country were looking for a truly independent representative body to assist in commercial and contractual dealings with suppliers and franchisors. It goes without saying, referencing pizza in the name would no longer be suitable, so in 2017 Franchisee Federation Australia FFA Inc. was adopted as the name moving forward.